I was tasked with rebranding White Claw seltzer's design aesthetic with a '70s retro twist. From a design standpoint, the ’70s is best known for its funky rounded fonts and shapes, bright colours, textures, and intriguing use of layering. All of these elements undoubtedly give the era its distinct look. In order to rebrand White Claw to fit this era, I took many of their pre-existing design elements and spun them in a way that pays homage to the '70s decade. All assets were created using Adobe Illustrator.
